FTC alleges Amazon illegally made $20 billion by rigging ad auctions

Ars Technica · MarketWatch · first seen 01.09.2026 · updated 02.09.2026

The Federal Trade Commission alleges Amazon generated $20 billion illegally by replacing actual ad-auction results with higher prices it set itself.

FTC claims Amazon made $20 billion through rigged ad auctions
Amazon allegedly replaces actual ad-auction results with higher prices set by the firm

Sources

Ars Technica — FTC alleges Amazon illegally made $20 billion by rigging billions of ad auctions
MarketWatch — Amazon’s stock slips as the FTC alleges billions of dollars in hidden ad fees

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