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Nielsen acquires DoubleVerify for $2 billion to expand advertiser services

Business Insider · first seen 12.08.2026

Nielsen has agreed to acquire DoubleVerify for $2 billion in a strategic move to strengthen direct relationships with chief marketing officers and aid in media budget allocation.

  • Nielsen is acquiring DoubleVerify.
  • The acquisition is valued at $2 billion.
  • The deal aims to help CMOs plan and allocate media budgets.

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