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Nutella Maker Ferrero Expands in US Snack Market with Multi-Billion Dollar Deals

Business Insider · first seen 16.08.2026

Ferrero has invested billions in acquiring US food brands, culminating in a recent $3.1 billion cereal deal to test its expansion strategy.

  • Ferrero spent billions buying US food brands
  • Revenues grew fivefold during the expansion
  • A new $3.1 billion cereal deal tests the latest strategy

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